The following is based on Outside In, the customer centricity podcast. Subscribe to our newsletter to receive all hotel industry news. Bring awareness to other hotels who want to participate in the hotel of the future and Help Market hotels become connected with POC Corporate contacts. Fast Company recently took a look, and below you can find some of the key highlights. While trying to escape from his predicament, he discovered that the space he was confined in was taller than he thought. Attendees interacted with the robotic butler “Botlr,” who’s programmed to serve drinks and food and even deliver them to your room, and experience solar-powered umbrellas on-site that double as charging devices. Innovation labs are often considered to be permanent, stationary spaces for product development and testing. This story appeared in the April 2017 issue, Standing Out as a Sports Property Part I, Super Bowl LII: Schwan’s Celebrates 65 Years With a 40-Foot Tailgate Truck Tower, Honda’s ‘Virtual Adventures’ Could Inspire Your Hybrid Event Strategies, Inside Walmart’s Attendee-curated Virtual Holiday Meeting Strategy, Study: What Gen Z Really Wants, and Why Marketers Should Care, Resy Engages Foodies with a 10-course Drive-thru Tasting Experience, Seven Vending Machine Experiences That Dispensed Brand Engagement, Reverse Activations: How Four Brands Delivered Experiences to Consumers’ Doorsteps, Walmart is Still Using Experiential to pitch Walmart+—Even During the Coronavirus Crisis, Sip on This: Taco Bell Now Has its Very Own Red Wine Called Jalapeño Noir (Yes, Really), Four Things Event Marketers are Demanding From the Next Generation of Virtual Events, Babe Wine’s Election Night Survival Kit Includes Drinks and a Pillow to Scream Into, How Lincoln is Supporting Drivers’ Daily Wellbeing with a Meditation App Collab. Their Pop-Up Innovation Lab launching here in Los Angeles is showcasing Communal Living Rooms which may remind you of your college days Her travels covering the experiential marketing in Examples include using voice commands to open curtains or activate spea… Marriott, however, turned that concept on its head when at ALIS, the annual Americas Lodging and Investment Summit, the brand elicited real-time feedback from industry professionals and consumers on two of its newest hotel properties—Aloft and Element—in a touring … Proudly created with Wix.com. The new Moxy brand model room is housed in a shipping container at Marriott HQ. With 30 brands under its umbrella—many of which target distinct styles and demographics—Marriott is in a unique position where it both influences what other brands are doing and must work hard to catch up. Marriott’s Innovations has it Sleeping Soundly (for now) - Digital … Marriott International, the world’s largest hotel company, has been a pioneer in hotel technology transformation, particularly with respect to guest-facing technologies.The company continues to lead the way in innovating the digital aspects of the guest experience with a slew of initiatives designed to surprise and delight guests and enhance the quality of the overall guest experience. Underscoring Marriott’s goal of continuously innovating the guest experience with an eye on design and technology, the lab will let industry professionals, hotel guests, associates and the general public see, touch, taste and hear some of the exciting enhancements being considered for the future of the company’s innovation incubator brand Aloft, and eco-conscious, extended-stay brand Element. BETHESDA, MD—Marriott Hotels has opened a new 10,000-sq.-ft. The first Innovation Lab, a pop-up in downtown LA (2017), One of the many sample rooms.where the designs come to life. And ‘Do you like what we’re serving?’ To, ‘Do you like the color palette?’ We really wanted to make sure that everything we’re innovating against is with a purpose.”. Marriott Testing New Ideas for Guests in an Innovation Lab - … At Marriott, the innovation lab lies at the heart of the work they do to differentiate their 30 different brands. Interests dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between. Digital kiosks that serve fresh and healthy snacks, create-your-own yogurt stations, portable wine carts and communal areas for guest rooms are just a few of the offerings Marriott International is testing out at its new pop-up innovation lab in downtown Los Angeles. The brand built a quarter scale model of what the rooms look like and used projection mapping to reflect the different user groups that would potentially stay in that space. Visitors to the lab are able to give real-time feedback and make suggestions via a swipeable survey, available on tablets dotted around the innovation hub. The innovation lab experiences allowed industry professionals, hotel guests, associates and the general public to see, touch, taste and hear about the future of the company’s innovation incubator brand Aloft, and eco-conscious, extended-stay brand Element. Marriott, however, turned that concept on its head when at ALIS, the annual Americas Lodging and Investment Summit, the brand elicited real-time feedback from industry professionals and consumers on two of its newest hotel properties—Aloft and Element—in a touring pop-up hotel experience. The event program showcased at ALIS, however, is something Marriott plans to take to events all over the world. Digital kiosks that serve fresh and healthy snacks, create-your-own yogurt stations, portable wine carts and communal areas for guest rooms are just a few of the offerings Marriott International is testing out at its new pop-up innovation lab in downtown Los Angeles. For Aloft, Marriott built a guest room studio activated by virtual reality. In their Innovation Lab, Marriott already has full … The second night, Marriott transformed the space for the media and consumers, offering cocktails, food and customized surveys. “The Lab is best described as a wired personalized environment built into the physical space,” says Mayer. Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. ©2018 by Marriott Lab. Marriott Launches Pop-up Innovation Lab - Hotelier Magazine Marriott has launched its first pop-up hotel innovation lab, creating an interactive model hotel experience in downtown Los Angeles to crowdsource real-time feedback from the … With the online database TOPHOTELCONSTUCTION you will have access to +6,000 hotel projects and all relevant decision-maker contacts. In 2013, Marriott opened a 10,000 square footInnovation Labbeneath the company’s headquarters in Bethesda, MD. Construction Reports The 3,000-square-foot Marriott Innovation Lab pop-up took place three blocks from the Staples Center at L.A. Live where Marriott showcased 12 different hotel innovations (BMF Media, New York City, handled). Chains and Brands When they hit on an idea that works, however, it next goes out from the lab and to the rest of the world, With Marriott having so many different brands, it is, of course, hard to get a read on exactly what the future of the business looks like, other than varied. Infographics, TOPHOTELNEWS is a service of TOPHOTELPROJECTS, © 2020 copyright TOPHOTELPROJECTS GmbH all rights reserved. The hotel is called M Beta – a working innovation lab where Marriott tests and measures everything about the hotel experience with customers, in real-time. View all articles by Rachel Boucher →, Receive the latest news and special announcements from Event Marketer, © 2020 Access Intelligence, LLC – All Rights Reserved. The brand has also turned to crowdsourcing real-time feedback for its Aloft and Element brands. Marriott International today will launch its first pop-up hotel innovation lab, creating an interactive model hotel experience in downtown Los Angeles to crowdsource real-time feedback from the public, furthering the company’s futuristic vision. The innovation lab experience offered interactions with the hotel brand’s Botlr robot service and a virtual reality room tour. The Marriott hotel chain is in the process of testing out some new concepts for their hotels, which they are actively doing inside of their new innovation lab, the M Beta at Charlotte Marriott City Center. US multinational hotel operator Marriott International has launched a pop-up Innovation Lab in downtown Los Angeles, with a view to crowdsourcing real-time feedback from the public. Marriott Hotels today announced the opening of a 10,000-square-foot Innovation Lab two floors below its Bethesda headquarters that it’s dubbing “The Underground,” to test designs for hotels. S self-service wine tap accessed by an app or keycard when they check in awards his... Secret laboratory where it ’ s in these rooms that some of the near future look like and soundproofing fancy. Lab is best described as a wired personalized environment built into the physical,... Including a top 10 innovation award from the Scientist magazine for his OLID. 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